Date & Venue:
The Indian Beverage Association (IBA) will host the National Beverage Conclave 2024 on December 4, 2024, at ITC Maurya, New Delhi.

Key Highlights:

• Theme: “Making India a Global Beverage Processing Hub.”
• Focuses on sustainable beverage production and India’s potential to lead the global non-alcoholic beverage market.
• Supports the Government of India’s Viksit Bharat initiative and aims to double farmers’ income.

Industry Insights:

• Global non-alcoholic beverage market: $1.8 trillion (2024), projected to reach $3.8 trillion by 2034 at a CAGR of 7.75%.
• India’s market: $16 billion (2023), expected to grow to $23 billion by 2028 at a CAGR of 7.29%.
• Employment impact: Over 1 million jobs, contributing significantly to the retail sector.

Goals:

• Address supply chain and regulatory gaps to boost India’s global competitiveness.
• Promote investment, export growth, and innovation to position India as a beverage industry leader by 2030.
• Build on Rs. 50,000 crore investments made so far, with a target of Rs. 80,000 crore in the next five years.

About IBA:
The Indian Beverage Association represents the non-alcoholic beverage industry, fostering growth, innovation, and collaboration while engaging with policymakers and stakeholders to create a unified voice for the sector.

Significance:
The conclave will drive meaningful dialogue among industry leaders, policymakers, and stakeholders, solidifying India’s role in the global beverage economy and contributing to its journey toward becoming a $5 trillion economy.

IBA’s National Beverage Conclave 2024: Paving the Way for India as a Global Beverage Processing Hub

New Delhi, November 30th , 2024: The Indian Beverage Association (IBA) is organizing the National Beverage Conclave 2024, which will be held at the ITC Maurya Hotel, Sardar Patel Marg, New Delhi. The conclave, scheduled for December 4, 2024, shall focus on the theme of “Making India a Global Beverage Processing Hub.”

The Conclave aims to position the Non-alcoholic Beverage Industry as a key driver of India’s transformation into a global beverage processing hub. The conclave will also lay touchstone emphasis on sustainable practices in beverage production, reflecting on the industry’s commitment to environmental responsibility. It will spotlight the industry’s potential to solidify India’s position as a key player in the global beverage processing market and contribute towards the Government of India’s vision of “doubling farmer’s income and thereby the national economy as part of the “Viksit Bharat initiative.”

The Event shall bring together key stakeholders including Policymakers, Regulatory bodies, Food Processing & Standards Authorities, Export & Trade bodies and other key players within the beverage industry. The global non-alcoholic beverage market was valued at USD 1.8 trillion in 2024 and is expected to reach USD 3.8 trillion by 2034 rising at a CAGR of 7.75%. Similar growth can be observed within India as well, with the industry having a market size of approximately $16 billion in 2023, which is expected to grow to $23 billion by 2028 at a CAGR of 7.29%. 

The Indian Non-alcoholic beverage industry also plays a significant role in employment generation, with over a million jobs created across the value chain as of now, up from 6.9 lakh in 2019, driven by 30% market growth. The industry also supports millions of informal workers and contributes substantially to retail incomes, with beverages occupying over 85% of retail stores nationwide and accounting for 11% of the Total Income as an estimate of the retailer’s revenue. Despite being the world’s largest producer of key raw materials like banana, mango, lime, papaya, milk, and sugar, India’s potential as a global beverage processing hub remains untapped due to supply chain gaps and regulatory challenges. Scaling up processing facilities and adopting modern standards can position India as a leader in global beverage production.

Commenting on the conclave, Mr. JP Meena, Secretary General, IBA stated, “India holds immense potential to emerge as a global hub for beverage processing. The upcoming National Beverage Conclave 2.0 aims to create meaningful dialogues to help the industry grow. For this event, we are bringing together industry partners and policymakers to unlock and elevate our potential. As an association, we are dedicated to driving innovation, fostering investment, and enabling collaboration to firmly establish India as a global leader in the beverage industry.” He added that major players had already invested Rs 50,000 crore in the sector in the last few years and that investments could rise to Rs 80,000 crore in the next five years with the right facilitative environment.

The Conclave will build on IBA’s roadmap for making India a global beverage processing hub by 2030. It will focus on best practices, policy recommendations, and fostering an ecosystem that drives export-oriented growth, innovation, and international collaboration. It aims to position India as a global beverage processing hub, leveraging the non-alcoholic beverage industry’s potential to contribute significantly to the nation’s economic growth and its journey toward becoming a 5 trillion-dollar economy.

About IBA

The Indian Beverage Association (IBA) is the national apex body of the non-alcoholic beverage industry which aims to bring together all the stakeholders to a common platform to promote growth of the non-alcoholic beverage industry. The IBA member companies supply various non-alcoholic beverages, including packaged drinking water, fruit & vegetable juices and other soft drinks which form an integral part of the Food & Beverage basket. The Association serves as an inter-face between the industry, government and the public, besides providing a unified and focussed viewpoint in respect of legislative and regulatory matters. It also serves as a platform to share and exchange knowledge and information on industry best practices et al.