Bonn Group, a leading FMCG food company in India, has signed Bollywood actress Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. This strategic partnership aims to leverage Katrina’s widespread appeal and positive image to boost brand awareness, reach new audiences, and drive aggressive growth.

Key Highlights:

  • Katrina Kaif’s association aligns with Bonn’s commitment to excellence and quality.
  • A multi-media campaign featuring Katrina Kaif will showcase Americana Biscuits and Bonn Bread & Bakery product ranges.
  • The campaign aims to position Bonn as a provider of healthy and delicious food products.
  • Bonn Group expects to see significant revenue growth in the next two years with Katrina Kaif as brand ambassador.
  • The campaign will utilize various platforms including print, broadcast, digital, outdoor advertising, and on-ground activations.

About Bonn Group:

  • Founded in 1985, Bonn Group is a quality-driven FMCG company with a dominant market share in North India.
  • The company offers a wide range of food products like bread, biscuits, cakes, rusks, and cookies.
  • Bonn Group exports products to over 55 countries across three continents.
  • The company is committed to providing healthy and delicious food products while maintaining the highest quality standards.

Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

  • Bonn has 39 years of experience and expertise in the food industry
  • The Boon Group has reached another significant milestone in its expansion
    strategy with the addition of Katrina as its brand ambassador
  • As a part of this association, the Bollywood actor will be seen promoting
    Americana Biscuits along with Bonn’s Bread & Bakery range on multimedia
    platforms
  • The multi-media campaign featuring Katrina Kaif aims to enhance the Americana
    Biscuits & Bonn Bread & Bakery portfolio
    New Delhi, June 13, 2024: Bonn Group, one of the leading FMCG food majors in India,
    has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn
    Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and
    widespread appeal resonate seamlessly with Bonn’s commitment to excellence and
    quality in every product. Katrina brings high level of appeal to the brands she endorses;
    her association with Bonn Group & Americana Biscuits is expected to boost the Brand
    image and reach, and also attract younger and more diversified demographic.
    Bonn is one of the dominant players in a variety of food categories including bread,
    biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for
    the Group, striving to drive aggressive growth in the coming years. The brand will
    execute a 360-degree campaign featuring a television commercial bolstered by the
    strong campaign in print, outdoor, online, and on-ground activations. 
    This strategic endorsement signifies a powerful alliance with both entities having
    remarkable legacies. Over these 39 years Bonn Group has got the pulse of changing
    consumerism and have successfully developed a wide product portfolio offering health,
    taste and consistent quality which has eventually made the brand as one of the most
    preferred brands in Bread & Biscuit Category across Hindi Speaking belt in India. Katrina
    Kaif is a living icon, and a role model for millions, has been at the top of fitness with
    exceptional performance standards and work ethics.
    Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana
    biscuits, Bonn Bread and Bakery product range. The campaign showcase a robust
    assortment of diverse bread and biscuits, baked with love and care to resonate with the
    dietary preferences of modern consumers. Bonn Group offers a variety of healthy food
    products to discerning consumers across several Indian states and over 55 countries
    across three continents. 
    Amrinder Singh, Director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of
    excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness.
    Her credibility and popularity among diverse demographies will help raise awareness

about the significance of Americana Biscuits, Bonn Bread and Bakery products while
emphasizing Bonn’s unwavering commitment to quality and a superior line of edible
products. This is the start of a new and exciting chapter as we remain committed to
creating a testament to the brand’s dedication to the health requirements of the
consumers without compromising the taste.”
“We are delighted with the Katrina’s association, we are looking at aggressive revenue
growth in next two years, with Katrina Kaif as brand Ambassador; this would make
brand more relatable with the target audience and also add lot of energy among the
internal team as well as the entire Sales Channel. Katrina’s commitment to wellness
aligns perfectly with our brand’s focus on delivering quality food and the health of our
consumers without compromising on taste,” said Dawinder Pal, Head of Marketing,
Bonn Group.
Campaigns for both Americana Biscuits and Bonn Bread will be showcased across
various platforms, starting with print and broadcast media, followed by digital channels,
outdoor advertising, and on-ground activations.
About Bonn:
BONN is a quality-driven FMCG Company founded over three decades ago in 1985 by
the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread
& Bakery in many cities in North India, where the company enjoys a dominant market
share. The head office is based in Ludhiana. The group produces a range of food
products, including Bread, Biscuits, Cakes, Rusks, and Cookies, that are sold in India and
exported to about 55 countries on three continents.
The company, the winner of the National Award for Quality Products from the
government of India, has certifications like HACCP by ‘DNV’ (a certificate body of the
Netherlands) and ISO 9001:2000 certifications by ‘DNV.’ It is also approved by the
Bureau of Indian Standards and has BRC Certification.
The company has 11 manufacturing plants spread all over north India. The company is
fully integrated, having a fleet of more than 500 trucks and an in-house setup for
developing packaging. BONN Group is a pioneer in starting the production of cookies on
an industrial scale in India. The company is deemed the most preferred FMCG Food
Brand with a Pan-India presence in the near future with bread, biscuits, Cake, Rusk, and
other products.
Understanding the changing consumerism, the company has introduced La Americana
Gourmet, which comes with “NO ADDED Preservatives,” targeting consumers looking
for lifestyle food products, and House of Veda with a complete Organic Product range,
including products like sweeteners, Pulses, Oils & Teas as of now.