Radico Khaitan, a major Indian liquor company, is releasing a limited-edition box for their Jaisalmer Indian Craft Gin. This special “Golden Mirage” box celebrates the gin’s heritage and unique flavor profile.
Key points:
- Available across 17 Indian states.
- Includes four handcrafted shot glasses made from Jaisalmer clay.
- Features a blend of classic gin botanicals with ancient Indian herbs.
- Part of Radico Khaitan’s commitment to innovation and offering premium experiences.
This limited-edition Jaisalmer Gin box is a perfect gift for gin lovers or anyone who appreciates Indian craftsmanship.
Radico Khaitan introduces a limited-edition box for Jaisalmer Indian Craft Gin across 17 Indian states
The Golden Mirage Limited Edition Box features four handcrafted shot glasses inspired by Jaisalmer’s landscapes and history, crafted with clay from the city
New Delhi, April 3 rd , 2024: Radico Khaitan, a leading Indian Made Foreign Liquor (IMFL) Company, is
delighted to introduce the Jaisalmer Indian Craft Gin – The Golden Mirage Limited Edition Box.
This launch not only signifies Radico Khaitan’s dedication to excellence in spirits but also underscores its
proactive approach in meeting the evolving demands of consumers.
The recent surge in gin demand across India, fueled by a growing preference for premium and artisanal
spirits, has prompted Radico Khaitan to strategically diversify its product range. Among these offerings is
the acclaimed Jaisalmer Indian Craft Gin, renowned for its unique blend of botanicals and exceptional
flavour profile. This gin has rapidly gained admiration and loyalty from both gin enthusiasts and
connoisseurs, reflecting Radico Khaitan’s commitment to delivering top-tier spirits.
This limited-edition pack from the house of Radico Khaitan embodies the essence of the Golden City,
blending ancient Indian herbs with classic gin flavours like Coriander, Vetiver, Sweet Orange Peel, Cubeb
Pepper, Lemon Grass, Darjeeling Green Tea leaves, Lemon Peel, Angelica Roots, Liquorice, and
Caraway Seeds. This unique fusion creates a refreshing and lasting elegance with every sip.
The Golden Mirage Limited Edition Box includes four handcrafted shot glasses inspired by
Jaisalmer’s landscapes and history. Crafted with clay sourced from the city, these exclusive glasses
combine traditional pottery techniques with contemporary aesthetics, inviting consumers to discover
Jaisalmer’s rich heritage with every sip.
Mr. Amar Sinha, COO of Radico Khaitan, expressed his enthusiasm for innovating marketing
initiatives, stating, “Our commitment to innovation shines through in the Golden Mirage Limited Edition
Box, a testament to Radico Khaitan’s relentless pursuit of crafting extraordinary experiences for our
esteemed consumers. This meticulously designed packaging and its contents pay homage to the artistry
and heritage of Jaisalmer, seamlessly intertwining ancient Indian herbs with classic gin flavours to deliver
a refreshingly sophisticated taste profile. By consistently introducing novel products like this, we create
enduring moments of luxury and indulgence that resonate deeply with our audience, solidifying Radico
Khaitan as a trailblazer in the spirits industry.”
Radico Khaitan has a history of introducing special edition packs, such as the Morpheus Festive Edition
packs during Onam and New Year’s, and the latest ‘Holi Hai! Edition’ of Magic Moments Vodka.
These examples showcase Radico’s belief in becoming a significant part of its consumers’ celebrations.
These thoughtful gestures not only demonstrate the brand’s commitment to creating meaningful
experiences but also strengthen its connection with consumers during moments of joy and celebration.
Jaisalmer Indian Craft Gin has garnered several awards and recognitions in recent years, solidifying its
position as a premium and distinguished brand in the spirits industry. Its dedication to quality,
craftsmanship, and storytelling has resonated with consumers and industry experts alike, further
enhancing its reputation as a symbol of regality and excellence.
The Golden Mirage Limited Edition Box is now available at select outlets across Uttar Pradesh,
Uttarakhand, Haryana, Rajasthan, Punjab, Chandigarh, Himachal Pradesh, Madhya Pradesh,
Maharashtra, Goa, Daman, Karnataka, Telangana, Puducherry, West Bengal, Odisha, and Assam,
offering consumers an opportunity to indulge in the royal tales and exquisite flavours of Jaisalmer Indian
Craft Gin.
About Radico Khaitan:
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest
manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan
commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler
to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM
Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio
organically. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian
Craft Gin, Magic Moments Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments
Verve Vodka, Morpheus Brandy, Morpheus Blue Brandy, Old Admiral Brandy, Rampur Single Malt
Whisky, Royal Ranthambore Heritage Collection-Royal Crafted Whisky, 1965 The Spirit of Victory
Premium XXX Rum, 1965 The Spirit of Victory Lemon Dash Premium Flavored Rum, Happiness in a
Bottle: A Happily Crafted Gin, Magic Moments Remix Pink Vodka, 8PM Premium Black Whisky and
8PM Whisky.
Currently, the Company has seven millionaire brands which are Morpheus Super Premium Brandy, 1965
Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral
Brandy, and Magic Moments Vodka. Radico Khaitan is also one of the largest providers of branded IMFL
to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company
has three distilleries in Rampur, one in Sitapur, and one in Aurangabad, Maharashtra which is a 36% joint
venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5
owned, 28 contract and 8 royalty bottling units) spread across the country.
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