Turkish Hazelnuts, known as the “miracle nut,” have been officially launched in India by the Turkish Hazelnut Exporters Associations. This strategic move aims to introduce this nutritious and versatile ingredient to Indian consumers. With a rich heritage in hazelnut cultivation, Türkiye produces 65% of the world’s hazelnuts. Turkish Hazelnuts are renowned for their sweet, exotic flavor, distinctive texture, and robust nutritional profile. They offer a delicious and healthy snack option, packed with essential vitamins, minerals, and healthy fats. The launch in India marks a significant milestone in the partnership between Türkiye and India, opening up exciting opportunities for collaboration in the food and culinary sectors.
Unveiling Turkish Hazelnut in India:
The miracle nut, Turkish Hazelnut, to delight health-conscious Indian consumers
New Delhi, August 28, 2024 – Turkish Hazelnuts, celebrated as the ‘miracle nut,’ have been officially
launched with a comprehensive four-year campaign in India by the Turkish Hazelnut Exporters
Associations. The unveiling took place at the Turkish Embassy, New Delhi today, in partnership with the
Nuts and Dry Fruits Council of India (NDFCI), in the presence of His Excellency Mr. Fırat Sunel, Turkish
Ambassador, Mr. Hasan Osman Sabır, Chairman at the Blacksea Hazelnut and Hazelnut Products Exporters
Association, Mr. Gunjan Jain, President at Nuts and Dry Fruits Council of India (NDFCI), along with other
dignitaries. This exciting collaboration marks a significant milestone for both Turkish Hazelnuts and the
Indian nuts and dry fruits market. The aim of the launch is to introduce Turkish Hazelnut, a nutritious and
versatile ingredient, as well as a healthy snack, enhancing both taste and quality in a range of culinary
creations across India.
With a rich heritage in hazelnut cultivation, Türkiye produces 65% of the world’s hazelnuts. This efficiency
is attributed to traditional methods and techniques that preserve the flavor and nutritional value of the
nuts. Centuries of experience in hazelnut processing ensure high quality, with processing facilities meeting
the strictest international food safety standards to deliver the finest product globally.
During the launch of Turkish Hazelnut in India, Fırat Sunel, Turkish Ambassador, said, “The launch of
Turkish Hazelnuts, in the Indian market marks a significant milestone in the partnership between Türkiye
and India. Our hazelnuts are not only a testament to Türkiye’s rich agricultural heritage but also to our
commitment to quality and tradition. This initiative highlights the strengthening bilateral relations and
opens exciting opportunities for further collaboration in the food and culinary sectors.”
Hasan Osman Sabır, Chairman of the Blacksea Hazelnut and Hazelnut Products Exporters Association,
emphasized the importance of the Indian market and detailed the strategy to boost the presence of
Turkish Hazelnuts in India, stating, “We are thrilled to bring the miracle nut to India, a market that
appreciates quality and flavor. Turkish Hazelnuts, have been enjoyed world over for thousands of years.
We believe Indian consumers will embrace our hazelnuts for their exceptional taste and versatility. We are
noticing a significant increase in demand compared to last year, with more people incorporating Turkish
hazelnuts into their confectionery items. This trend is promising for Turkish hazelnuts, and we believe that
India will become one of the top consumers in the next 10 years, as the country’s culture is well-suited for
this growth.”
The Turkish hazelnuts are best known for their sweet, exotic flavor and distinctive texture, but they
feature a robust nutritional profile by offering optimal energy density, vitamins, dietary fiber and
monounsaturated fats. They are also a naturally cholesterol-free food and are an excellent addition to a
healthy, balanced diet. These nuts, packed with essential vitamins, minerals, and healthy fats, offer a
satisfying and nutritious alternative to traditional snack options.
Expressing his gratitude on the collaboration, Gunjan Jain, President, Nuts and Dry Fruits Council of India
(NDFCI) said, “We are excited to partner with Turkish Hazelnut Exporters Associations for the launch of
Turkish Hazelnut in India. The demand for premium nuts is on the rise and these miracle nuts are poised
to meet this demand. The addition of these high-quality nuts will not only diversify the range of nuts
available to consumers but also significantly boost the Indian economy.”
He further added, “Our commitment is to bring the finest quality nuts and dry fruits to the Indian market.
Their rich nutritional profile and versatility as a key ingredient in various culinary dishes will undoubtedly
enhance the culinary landscape in India.”
When incorporated into daily diets, Turkish Hazelnuts will provide Indian consumers with a delicious snack
that supports overall well-being and contributes to a balanced, health-conscious lifestyle. With consuming
only 25-30 g of these per day gives 100% of the recommended daily allowance (RDA) for vitamin E. They
also offer numerous other health benefits, including boosting energy, nourishing skin, supporting bone
and heart health, and being rich in vitamins and minerals.
Indian consumers will now experience the delightful world of these miracle nuts, conveniently available
across modern retail outlets and e-commerce platforms.
About Turkish Hazelnut Exporters Associations:
Turkish Hazelnut Exporters Associations represents hazelnut exporters and processors in Türkiye, the
world’s leading hazelnut producer country. The mission is to promote high-quality Turkish hazelnuts while
emphasizing on their nutritional benefits and versatile applications. The aim is to connect people with the
natural goodness and culinary potential of Turkish hazelnuts, supporting sustainable farming practices
and enhancing consumer well-being with nutritious and delicious products. The Turkish hazelnut industry
is proud to offer food companies a premium nut with superior quality and steady supply.
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