Ayushmann Khurrana Unveils CG Foods Delicious WAI WAI Noodle Flavors: Seasoned
Masala Noodles & 2x Spicy Dynamite Range

19 th March, 2024, Delhi: CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod
Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group
(CG), a diversified multinational conglomerate, announces the launch of two innovative noodle
variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).
Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)
The beloved Bollywood star and heartthrob of the millennials, Ayushmann Khurrana, endorses
the “Masale Pe Masala” Seasoned Masala Noodles, an inventive take on the classic Ready-To-
Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and
extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly
price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack — SMN caters to diverse consumer
needs because of its mild spicy appeal.
Dynamite: A Spicy Ode to Korean Flavours
The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine
with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and
Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options.
Initially launched to cater to the palate of consumers in North-east India, the inclusion of the
world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the
Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and
the ever-increasing popularity of Korean cuisine.

Mr. Varun Chaudhary, Managing Director, CG Foods, who is powering WAI WAI’s growth
in India and other geographies, is upbeat about the launch of a bouquet of products. “We’re
excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite
Range. We’re a firm believer in offering unique culinary delights to our customers at regular
intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant
palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an
innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of
our consumers of varying age groups.”

Ayushmann Khurrana shared his excitement about the launch “I am delighted to partner with
Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s
exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and
regional flavours have struck a big chord with the consumers. It’s a brand that consistently lives
up to its reputation by offering such a vibrant and diverse selection.”
Manvendra Amber Shukla, Global CEO CG Foods, weighed in on the brand’s legacy.
“WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the
heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary
palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann
Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers.
Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in
2021 to an impressive Rs 65 crore in 2023, we’re inspired to bring our own twist to the table with
‘Dynamite.’ This venture not only introduces a fiery Korean flavor but also expands our horizons
with a diverse range of both vegetarian and non-vegetarian options. We’re excited to spice up the
noodle market and can’t wait to see our cherished customers, old and new, relish these awesome
flavours.”
WAI WAI is growing at a breakneck speed in over 46 countries across Asia, Europe and
Africa. CG Foods, a pioneer in the $70-billion food industry in India and a part of CG Corp
Global, reinforces its commitment to innovation and quality through its seven manufacturing
units in the country coupled with its multiple production facilities in Nepal, Serbia, Bangladesh,
Kazakhstan, and Egypt.

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About CG Foods India:
CG Foods is the FMCG vertical of CG Corp Global, a leading Nepal-based multinational
conglomerate with 160 companies and 123 brands established across 27 countries.
CG Foods India Pvt Ltd. (CGFI) is a subsidiary of Singapore-based CG Corp Global that owns
seven plants and 10 manufacturing units in India.