SOCIAL, a popular hangout spot, is embracing the cricket season with their #DoosraStadium campaign. This campaign aims to provide an unparalleled cricket viewing experience at their Mindspace Hyderabad location.

Key highlights include:

• Collaboration with cricket stars Suryakumar Yadav, Ruturaj Gaikwad, and Ishan Kishan.
• Special “Stad-Yum” menu featuring cricket-themed dishes and exclusive LLIIT (Low-LIIT) cocktails.
• Engaging activities and stadium-inspired decor for an immersive match-day feel.
• Partnership with FanCode Shop for a chance to win IPL merchandise.

SOCIAL aims to redefine how cricket is enjoyed in India, transforming it into a community-driven experience. So grab your friends and head to Mindspace SOCIAL for a fun-filled cricket season!

Step into the #DoosraStadium with your gang for great food & match vibes at India’s favourite neighbourhood café – SOCIAL!, Now live at Mindspace SOCIAL, Hyderabad

With brand ambassadors Suryakumar Yadav, Ruturaj Gaikwad and Ishan Kishan, SOCIAL aims to be the ultimate hub of all things cricket this season.

HYDERABAD, 4^th April 2024: The cricket frenzy is spreading across the country and SOCIAL, a collective of creative neighbourhood cafés, is bringing the #DoosraStadium for its guests as they cheer for their favourite teams. Mindspace SOCIAL is embracing the cricketing fever with a special cricket-themed menu called the SOCIAL Stad-Yum menu with exclusive LLIITs, exciting offers for group gatherings, and a range of engaging activities, all wrapped up in stadium-inspired décor for that authentic match-day experience.

In an exciting collaboration with Suryakumar Yadav, Ruturaj Gaikwad, and Ishan Kishan, Mindspace SOCIAL aims to celebrate the spirit of camaraderie, creativity, and excellence, values that also resonate with SOCIAL and its communities. The #DoosraStadium campaign features four films shot with the cricket stars highlighting the various unique experiences available at Mindspace SOCIAL during the cricket season and inviting fans to enjoy delicious food and drinks while cheering for their teams.

Expressing his enthusiasm, Suryakumar Yadav shared, “There’s something special about watching a cricket match with enthusiasts. Ask our Paltan, they’ll tell you that it’s a completely different energy. Am happy to see SOCIAL tap into that vibe with #DoosraStadium. The company you want along with special cricket themed food – a super experience for cricket fans.”

The campaign also features the trademark SOCIAL Stad-Yum menu. The limited menu comes with nine new dishes, which resonate with the spirit of the cricket season and hearty munchies to last through the match including Majama Titans Platter, The Howzat Chapli Tacos, Luru Fried Prawn Popcorn, and the SOBO Guac Dahi Puri, among many more. The #DoosraStadium drinks menu takes the cricket fandom to the next level comprising exclusive LLIITs to help fans cheer on their favourite teams with the Thalaiva LLIIT, Namma Ooru LLIIT, Hyderabadi Sunrise LLIIT, and the Korbo LLIITbo Jeetbo, and much more!

Adding to the excitement, FanCode Shop, the merchandising arm of FanCode and India’s premier destination for authentic and affordable sports merchandise and accessories, has been on-boarded as partners, offering guests a chance to win exclusive IPL merchandise upon dining at Mindspace SOCIAL. FanCode Shop has created an immersive #DoosraStadium experience.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd, said, “SOCIAL is the #DoosraStadium for all cricket fans in India. For us and our guests, it is not just about viewing the game, it is about immersing oneself in a celebration that goes beyond the ordinary. Our aim is to revolutionize how cricket is enjoyed, turning it into a community-driven experience and make it memorable for our guests. From our thoughtfully curated Stad-Yum menu to immersive big screens coupled with engaging activities, every element is crafted to transport guests into the vibrant atmosphere of a live stadium.”

As India’s leading network of creative neighbourhood cafés, SOCIAL has been at the forefront of offering community-driven experiences around sports and entertainment. The #DoosraStadium experience is now live at your neighbourhood Mindspace SOCIAL, at Raheja IT Park, Survey No.64, Ground plus, near, Mindspace Junction Flyover, Hyderabad.

Instagram: @SocialOffline || Facebook: /SocialOffline || Twitter: @SocialOffline

ABOUT SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.

Impresario Entertainment & Hospitality Private Limited (“Impresario”) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 20+ Indian cities. Its umbrella of brands includes scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Slink & Bardot and Bandra Born. It also owns and operates dark kitchen brands like BOSS Burger, Lucknowee and Aflatoon by SOCIAL. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.